PR MRTHN "In the Mirror of Reality": outcomes of an event that set new standards of honesty and trust in communications

Speakers talked about rebooting communications in times where uncertainty has become the norm, and reaction speed is as important as the message. Brand communications have become the language of meanings and trust, born from the honesty of looking...

Medicare Advantage: Fraudulent and Misleading Marketing Lures Seniors into Plans Inferior to Traditional Medicare

Yves here. We have repeatedly warned that Medicare Advantage has become a second-tier of a two-tier Medicare system. The post below is a very good overview of the program itself and the extensive practice of highly aggressie and even fraudulent...

North Dakota Tourism’s ‘Hello’ campaign wins four MarCom Awards

North Dakota Tourism’s “Hello” campaign has been recognized with four awards from the MarCom Awards, an international competition that honors excellence in marketing and communication. The 2025 campaign received two platinum awards, one gold...

HMD Global elevates Abhishek Ranjan to chief marketing officer, India and APAC

Abhishek RanjanAbhishek Ranjan has been elevated to chief marketing officer for India and APAC region. In his previous position as head of brand marketing, a role in which he successfully drove brand transformation, product campaigns, and...

Why AI cannot yet solve advertising’s measurement puzzle

The India blockade did not damage Hum’s revenues. The BDS-driven advertising slump did

Hum Network Ltd (PSX: HUMNL) ended FY2025 still in profit, but with thinner margins and a markedly weaker fourth quarter as Pakistan’s advertising market seized up. Management says the shock had little to do with India’s geo-blocking of Pakistani...

The Mirage of Marketing

Unmasking Exaggerated Claims in Property Development – (a report from Gunaprasath Bupalan of Emjay Communications) The public’s appetite for aspirational living has made property development a sphere rife with seductive, yet often misleading,...

OH NO ALO!: TCPA Putative Class Action filed Against Alo Over Marketing Texts After a “Stop” Request

Happy Sunday TCPAWorld! The Baroness here and I’m upset to report this one. A new putative class action has just been filed against none other than Alo Yoga, the popular athletic apparel brand loved by many (myself included—I was literally in one...

How Kenya’s Internet Advertising Growth Became the Fastest in the World and What Comes Next

When PwC’s Africa Entertainment and Media Outlook landed this year, one figure stood out: Kenya’s internet advertising market is on track to grow faster than any other in the world. By 2029, it’s projected to bring in $470 million, a 16 percent...

New Impact Index Shows Power Of Sports Advertising.

A review of ABX’s recently introduced Sports Impact Index, consisting of a single score with 14 key performance indicators, shows examples of how it can measure the effectiveness of ad creative vs. non-sports ads, scoring higher in reputation and...

Customized Newspaper Advertising - Maas Companies

What lessons can be drawn from Doug Ford’s adventures in advertising?

The decision by Ontario Premier Doug Ford, pictured, to run ads in the United States using former president Ronald Reagan's words about his dislike of tariffs motivated current President Donald Trump to end trade talks with Canada. The Hill Times...

How The Times is using AI to model synthetic focus groups from human audiences

“Synthetic audiences” is a new term added to the media and advertising industry’s lexicon in 2025 – though British news publication The Times would prefer a different phrasing. “I got very nervous when you used the words ‘synthetic audiences,’”...

ARCON Elevates 45 Advertising Professionals to Fellowship Status

Raheem Akingbolu In a ceremony that underscored the continued evolution of Nigeria’s advertising profession, the Advertising Regulatory Council of Nigeria (ARCON), has conferred Fellowship status on 45 distinguished practitioners drawn from...

Why AI cannot yet solve advertising’s measurement puzzle

While much of advertising these days is being transformed and increasingly automated by AI, including the creation and targeting of ads, one crucial aspect remains stubbornly human: measurement. For the most part, there is still no single AI tool...

Building a firmer foundation for advertising

PETALING JAYA: In a rapidly evolving advertising landscape where consumers are increasingly discerning, adapting to survive is no longer enough for agencies that seek long-term growth and success. For the heads of IPG Mediabrands Malaysia, it is...

MORE THAN SALES: Window displays at Kaufmann’s held advertising and civic roles

/Uncategorized 1 / 2 Robert Stakeley of the Senator John Heinz History Center gives a presentation Saturday to the Bethel Park Historical Society about the window displays at Kaufmann’s Department Store in Pittsburgh. Mike Jones 2 / 2 Robert...

AI Ignites Email Marketing: Top Strategies for 2025 Dominance

In the ever-changing world of digital marketing, artificial intelligence is reshaping email campaigns from rudimentary broadcasts into sophisticated, data-driven conversations. As we enter November 2025, industry leaders are leveraging AI to...

Advertising boards allowed on green belt despite council refusal

This article contains affiliate links, we will receive a commission on any sales we generate from it. Learn more Advertising boards are in place on green belt land in Halesowen(Image: Local Democracy Reporting Service) Advertising boards are in...

Not so Saint-like! Non-league mascot Sammy the Saint appears to be THROWN OUT of his side's FA Cup clash after falling over an advertising hoarding and stumbling along the touchline

By GETHIN HICKS, SPORTS REPORTER Published: 14:25 EDT, 2 November 2025 | Updated: 15:04 EDT, 2 November 2025 A non-league mascot was thrown out of his own side's match on Saturday after tumbling over an advertising board. Sammy the Saint, the...