Meta’s Muse surge: Meta says its AI agent Muse has reached 3M+ weekly users and 5M+ downloads in about three weeks, with ad push driving a big jump in installs—an early sign of how quickly AI features can become marketing inventory. Ad-tech legal pressure: AppLovin shares slid as rivals held steady, while the company faces added scrutiny after a lawsuit against Unity over ad bidding data—another reminder that ad-tech competition is turning into courtroom competition. Privacy in the car: A Northeastern University/Consumer Reports study found every tested vehicle sent data to third parties and many contacted ad/tracking/analytics firms, raising fresh questions for marketers relying on connected-device targeting. TV subscription tax fight: Canal+ warned France’s planned VAT hike on TV subscriptions could create a €200M hole, while the budget also targets tax deductions tied to payments to the National Cinema Centre. College sports policy: The Protect College Sports Act gained momentum in the U.S. Senate, aiming to reshape athlete pay rules and reduce litigation—potentially changing how brands engage with college athletics. Entertainment platform spotlight: Stargaze Stage extended its Morgan Dudley Broadway Challenge submission deadline to Oct. 31, pushing a new audition-to-fame pipeline for performers.