AGP Executive Report
Last update: 8 hours agoAI & Trust in PR: DUO Marketing + Communications tells clients not to “feed AI-generated slop” to media, arguing PR’s job is human-led strategy and human-written thought leadership in an AI-saturated world. Partnerships & Growth: Nomix Group adds Ben Tatton-Brown as SVP Agency Partnerships and promotes Mark Grimshaw to EVP Partnerships, signaling deeper European agency ties. Insights Leadership: Delineate appoints Louis Fernandes as EVP Client Partnerships & Insights and promotes senior account and research leaders, with an AI-powered analytics push. AI-Native Marketing: Morning Consult hires Matthew Hammon as Chief Growth Officer to build an AI-native marketing, communications and growth function. Brand Campaigns (Food/Drink): Licious launches “Mother of All Momos” across cinema, OOH, quick commerce and creators; Horlicks debuts an RTD milkshake range with “No Guilty, Only Pleasure.” Commerce Tech: Google expands virtual try-on across key APAC markets, aiming to make search more shopping-ready. Regulation & Enforcement: YouTube removes AI-generated content from 16 major channels, cutting access to ~35M subscribers under spam/deceptive/inauthentic rules. Media Value Signals: A fair market report puts Liverpool’s front-of-shirt deal at the top of the Premier League sponsorship value list.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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