AGP Executive Report
Last update: 7 hours agoMedia Welfare & CSR: Telekom Malaysia (TM) joins Tabung Kasih@HAWANA with RM500,000 to keep welfare support running for media practitioners, topping RM2.26m already disbursed since 2023. Creator Standards: A West Africa-focused piece argues influencer-led news is outpacing verification and training, raising stakes for public trust. Retail & Promotions: Prime Day is expanding into a broader “summer sale” battleground, with warnings that inflated pre-sale pricing can make “discounts” look bigger than they are. Political Advertising Scrutiny: India’s TMC alleges the Centre spent Rs 2,586 crore on Modi publicity (TV, radio, print, digital) via an RTI claim, pushing transparency questions. Streaming & AI Product: JioHotstar maps AI-powered discovery and conversational experiences as Connected TV adoption nears 100m devices. Gaming Measurement: EDO extends TV outcomes measurement into gaming via Roblox partnerships, aiming to track in-game ad impact against TV benchmarks. Brand & Agency Wins (India): 22feet lands Interio by Godrej’s social mandate; HiveMinds takes Dr. Reddy’s integrated digital brief; Mio wins MSE brand refresh and 360 communications. Cannes Lions (India): Indian agencies secure eight shortlists across seven categories at Cannes Lions 2026, led by Ogilvy India.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.