AGP Executive Report
Last update: 11 hours agoRegulation & Platforms: The European Commission has issued preliminary findings accusing Meta of violating the Digital Services Act by failing to curb systemic risks tied to engagement-first design on Facebook and Instagram, including infinite scrolling, autoplay, Reels/Stories and personalized recommendations—potentially triggering fines up to 6% of global revenue. Online Safety & Ads: UK regulator Ofcom is proposing new rules that would force major platforms to prevent scam adverts, with penalties up to £18m or 10% of global revenue, plus tighter advertiser verification and reporting channels for law enforcement. Streaming & Advertising: Netflix is reportedly exploring always-on 24/7 live TV channels to boost engagement and ad inventory, directly challenging pay-TV rivals like DStv and GOtv. MarCom Leadership: Compass Senior Living names Kreative Webworks as agency of record to drive occupancy growth via PPC, SEO and digital lead gen. Sports Media: FIFA chief Gianni Infantino signals openness to expanding the World Cup to 64 teams after the 48-team experiment. Media Trust: A fresh industry argument says media must move beyond clicks and rebuild credibility as the key competitive advantage. Energy Tech (MarCom angle): Monaco Energy Boat Challenge spotlights hydrogen and e-methanol as maritime decarbonization themes, with hydrogen refueling networks and e-methanol debuting on student boats. Customer Experience: Conway appoints Crystal Kemp as chief customer officer, expanding oversight across marketing, communications and customer experience.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.