AGP Executive Report
Last update: 8 hours agoMarTech Deal: Salesforce has agreed to buy customer-engagement platform Braze for $5.6 billion, a major bet on software that helps brands personalize customer relationships. Streaming Ads: Netflix cut its 2026 ad-revenue forecast by $300 million as growth slowed, raising questions about how quickly its ad business can scale. AI Advertising: OpenAI is expanding ChatGPT ads to 26 more countries, bringing the platform to 89 markets as more than 100,000 advertisers have reportedly used it. Adtech Shift: Apple says blocking cross-site cookies is not enough, signaling a broader debate over how advertising can work while protecting privacy. AI Search: YouGov has entered Meltwater’s top 10 most-cited sources across AI platforms, highlighting the growing value of trusted data in AI-generated answers. Commerce Media: Kevel raised nearly £39 million to expand its ad infrastructure for retailers and marketplaces.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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