AGP Executive Report
Last update: 7 hours agoPlatform Pressure: Alphabet lost a record $511 billion in market value after Search and YouTube ad revenue missed forecasts. Google says AI Mode queries currently earn less, even as it plans to show more ads in Search. Amazon’s ad growth also slowed after Prime Day changes. Election Ad Blitz: US political ad spending is nearing $3.9 billion across House and Senate races, with more than a quarter focused on Michigan, Ohio and Texas. In Idaho, a judge rejected an effort to halt TV ads supporting Prop 1, leaving them on air for now. Ad Standards: Rogers was ordered to pay C$15 million over misleading claims in ads for its “Infinite” wireless plans. Market Momentum: UK adspend rose 11% in Q2, driven by retail media, cinema and social media, as retail media spending heads toward a record festive quarter.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.