InventionDM expands AI visibility services as brands adapt to AI-driven discovery

Mumbai agency InventionDM is broadening beyond traditional search and PR to help brands show up clearly in AI-powered discovery tools. The move reflects a shift in how customers find and compare businesses as AI becomes embedded in search, software and messaging platforms.

Why it matters: - AI is becoming a new discovery layer inside search engines, messaging apps, workplace software and other everyday tools. - Brands now need to consider not only search rankings, but also whether AI systems can understand, summarize and recommend them accurately. - InventionDM’s expanded services are aimed at helping businesses build the public signals that AI-assisted search tools rely on.

What happened: - InventionDM, a Mumbai-based digital marketing and public relations agency founded and led by Jeetendra Khatri, expanded its AI Visibility services and Generative Engine Optimization work. - The agency said the offering is built around the way AI is changing how companies are discovered, compared and understood. - InventionDM said it provides public relations, AI visibility and GEO services, SEO, social media marketing, performance advertising and website development.

The details: - InventionDM’s digital marketing work includes website development, search engine optimization, social media marketing, performance advertising and digital content. - The agency’s PR work includes company stories, founder narratives, press releases and media visibility campaigns. - The AI Visibility work focuses on the information environment around a brand rather than on guaranteeing placement in any specific AI answer. - The service can include clearer company information, stronger structured website data, pages that answer customer questions, access checks for automated systems, more consistent public business profiles and credible third-party references. - The company said AI systems often retrieve or reference information from websites, publishers, databases and other public sources before generating answers. - InventionDM said brands with unclear descriptions, conflicting information, weak website structure or limited independent presence can be harder for AI systems to interpret. - The company’s website is More information. - InventionDM also listed social profiles on LinkedIn, Instagram and X.

Between the lines: - The announcement reflects a broader shift from classic SEO toward a mix of search, PR and machine-readable brand signals. - Khatri framed the opportunity as the overlap between digital marketing, public relations and AI discovery. - The company is positioning AI visibility as a support layer for existing marketing, not a replacement for search or PR.

What’s next: - InventionDM is betting that AI agents, conversational search and embedded assistants will become a more common way people research vendors and make decisions. - The agency said its approach is designed to stay relevant as AI products keep changing and brands need to remain understandable to both people and machines. - The wider market will likely keep moving toward more agentic tools, multimodal models and AI features built into existing software.