Audiohook acquires Podscan and makes most podcast intelligence free
Audiohook has acquired AI podcast-monitoring platform Podscan and is opening much of its brand-suitability, contextual and brand-monitoring data to creators, publishers and advertisers at no cost. Podscan founder Arvid Kahl is joining Audiohook as the company expands access to podcast intelligence across more than 70,000 episodes a day.
Why it matters: - Audiohook is removing a major barrier to podcast intelligence by offering much of Podscan’s data for free. - Brands can get better visibility into where they are mentioned, and publishers can see how their shows are categorized. - The move could make podcast advertising decisions faster and more transparent across the industry.
What happened: - Audiohook Corporation acquired Podscan Inc., an AI-powered podcast monitoring and data platform, in a deal that closed on Aug. 24, 2026. - Podscan founder Arvid Kahl joined Audiohook and will oversee the technical transition and future development of the platform. - The public rollout is live now under Podscan by Audiohook. - A free account is available at Podscan.
The details: - Podscan ingests, transcribes and analyzes more than 70,000 podcast episodes every day. - The platform evaluates brand suitability, contextual categories, brand mentions and sentiment. - Creators, podcast networks and publishers can now access transcripts, brand-suitability analysis and contextual segments for the shows they represent for free. - Advertisers can use Podscan at no cost to monitor when and where their brands are mentioned across podcast content. - Podscan also shows the context and sentiment around those brand mentions. - Audiohook said the acquisition expands access to data that can help advertisers decide where to invest and help publishers understand how their content is evaluated. - For support, users can contact support@podscan.fm.
Between the lines: - Audiohook is using the acquisition to widen distribution of a data product that was previously more limited in reach. - Free access may help Audiohook build a broader user base while strengthening its position in podcast advertising and measurement. - The focus on transparency signals a push to make podcast inventory easier to assess for both brand safety and performance.
What’s next: - Audiohook said it will continue developing Podscan’s platform after the transition. - Kahl said the partnership should accelerate the roadmap and expand the platform’s capabilities. - More features and technical updates are likely as Audiohook integrates Podscan into its broader audio advertising stack.
The bottom line: - Audiohook bought Podscan, kept the product alive and made most of its podcast intelligence available to the market for free.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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