CC&A launches Strategic Ops to pair fractional marketers with agency support

CC&A Strategic Media has launched Strategic Ops, a new program that combines dedicated fractional marketing leadership with agency execution for companies that need stronger marketing operations without building a full internal team. The company says beta clients across legal and healthcare saw at least 180% ROI, and the offering is now expanding beyond its initial test group.

Why it matters: - Strategic Ops is aimed at companies that need senior marketing leadership and execution support, but do not want the cost and overhead of hiring a full in-house department. - The model is designed to give smaller and mid-sized organizations access to fractional marketing talent, agency services and accountability in one package.

What happened: - CC&A Strategic Media formally launched its Strategic Ops program on Sept. 28, 2026, in Perry Hall, Md. - The program combines dedicated fractional marketing professionals with CC&A’s agency resources and capabilities. - CC&A developed the model starting in 2024, then tested and refined it with select clients through 2024 and 2025 before expanding it in 2026. - Steve Taormino, CEO of CC&A, said the program was built for companies that need more than an agency but are not ready to build a full marketing organization in-house. - CC&A is now offering Strategic Ops more broadly as a lead-generation service.

The details: - Strategic Ops can be structured with a small amount of fractional staffing supported by a broader agency program, or with a larger fractional team plus targeted agency services. - Typical fractional roles include marketing directors, marketing managers and marketing coordinators. - CC&A also offers fractional CMO-level leadership and advisory services. - The program replaces the traditional agency account-manager model with dedicated marketing professionals who work more directly with the client’s business objectives. - CC&A says the approach gives fractional team members more time to study the business, research market opportunities, develop ideas and make strategic decisions. - CC&A recruits specifically for Strategic Ops and also draws from its own staff. - The company says it can place professionals whose capabilities, work styles and strengths are already known through prior CC&A roles and processes. - The model can scale to fit a client’s needs, budget and internal capabilities. - One client used two marketing coordinators full time while also adding fractional CMO support. - CC&A says Strategic Ops can include content development, SEO, social media, website development and video production through the agency team. - CC&A currently provides Strategic Ops to about 10 clients across its practice areas. - The company says every beta client saw growth and a positive return on investment, with the lowest reported ROI at about 180% and the highest above 450%. - CC&A says some clients in legal and healthcare have achieved 180%+ ROI. - CC&A was founded in 1999 and also provides marketing, advertising, public relations, website design and development, search engine optimization, lead generation, social media management, paid advertising and video production. - More information is available at the Strategic Ops website. - CC&A also lists its main website at www.ccastrategicmedia.com.

Between the lines: - The launch reflects growing demand for a hybrid model that sits between a traditional agency and a fully staffed internal marketing team. - By combining fractional leadership with execution support, CC&A is positioning itself as both a strategist and an operator, not just a vendor. - The reported beta results are meant to signal that the model can generate measurable returns, though those outcomes come from a limited client set and are not independently verified.

What’s next: - CC&A is expanding Strategic Ops beyond the original beta clients and into a broader market. - The company appears to be using the 2026 launch to scale the program as a recurring offer for organizations that want flexible marketing leadership without building a department from scratch.

The bottom line: - CC&A is betting that more companies will want a marketing team they can plug in quickly, scale up or down and hold directly accountable for results.