Anthem Stamps sales jump 64% as holiday and event demand rises

Anthem Stamps said sales rose 64% from a year earlier as retail buyers, wedding planners, nonprofits and businesses increase demand for curated postage ahead of the 2026 holiday-card season. The company is building inventory around upcoming USPS releases and broader seasonal event needs.

Why it matters: - Anthem Stamps is seeing demand broaden beyond mailing into design and presentation, which gives postage a bigger role in weddings, holidays and special events. - The company’s growth suggests consumers and event professionals are planning mail pieces earlier and treating stamps as part of the creative package. - The shift matters most as the 2026 Christmas greeting-card season starts to take shape.

What happened: - Anthem Stamps said sales are up 64% compared with the same period last year. - Direct-to-consumer retail sales drove most of the increase. - Wedding planners, nonprofit organizations, event professionals and businesses also added to demand. - The company said the rise is tied to seasonal events including Halloween, Christmas and New Year’s.

The details: - Customers are choosing postage for visual appeal, not only for mailing. - Anthem Stamps is selling designs that fit the theme, color and tone of cards, invitations and special correspondence. - Halloween inventory includes Spooky Silhouettes and Jack-o’-Lanterns. - USPS released Spooky Silhouettes in 2019 with four silhouette designs featuring bats, ghosts, a spider and other Halloween imagery. - Christmas inventory includes Holiday Delights, a 2020 Forever stamp issue with nostalgic holiday imagery. - Christmas inventory also includes Sparkling Holidays, which features Santa Claus paintings by Haddon Sundblom used in Coca-Cola advertising from the 1940s through the early 1960s. - Anthem Stamps said earlier stamp issues let customers match postage to a holiday card’s theme, colors or mood rather than defaulting to the newest issue. - USPS has announced several 2026 seasonal releases, including Global Winter Wreath on September 18, Christmas Cookies on September 19 and a Madonna and Child Christmas stamp on October 2. - U.S. consumers buy about 6.5 billion greeting cards a year, including about 1.5 billion Christmas cards, according to Greeting Card Association figures cited by the U.S. Chamber of Commerce. - Anthem Stamps said it has been building inventory with the upcoming mailing season in mind.

Between the lines: - Anthem Stamps is benefiting from a niche but growing market where postage is part of the event design itself. - The company’s mix of retail shoppers and professional buyers gives it multiple demand channels heading into the holidays. - The timing of USPS seasonal issues could help push stamp buying earlier, before peak holiday mailing begins.

What's next: - Anthem Stamps plans to keep expanding inventory for both everyday retail buyers and the professional event market. - The company expects continued interest as customers prepare holiday cards, invitations and seasonal mailings through the end of 2026. - The company also expects more demand from wedding, nonprofit and business customers who want coordinated postage for planned events.

The bottom line: - Anthem Stamps is turning postage into a design choice, and that strategy is paying off as holiday and event-season demand accelerates.