BTLPR marks second anniversary with clients across automotive, beverage and more

By AI, Created 4:45 PM UTC, May 18, 2026, /AGP/ – BTLPR is celebrating its two-year anniversary in May 2026 with work spanning automotive, beverage, apparel, media and private equity. The St. Louis communications firm says the mix reflects a broader, industry-agnostic approach built on nearly 20 years of experience and a growing roster of brands.

Why it matters: - BTLPR is positioning itself as a cross-industry communications shop that can move between consumer brands, media companies and private equity. - The firm’s client mix suggests demand for more integrated PR work that blends earned media, content, sponsorships and internal communications.

What happened: - BTLPR marked its two-year anniversary in May 2026. - The firm is based in St. Louis and was founded by Sean Hixson. - BTLPR says its client roster now spans automotive, beverage, apparel, media and private equity. - The firm said it has worked with the National Corvette Museum on media relations, brand partnerships, paid media, branding and a website redesign. - BTLPR said it has spent the past eight months supporting Carhartt’s internal communications work. - The firm supported Volpi Foods around the brand’s NASCAR sponsorship with Jordan Anderson Racing in the Xfinity Series. - BTLPR also has supported 5-hour Energy, Coolfire and WILSquare.

The details: - BTLPR said its work with the National Corvette Museum generated nearly one billion earned media impressions and more than 500 national media placements. - At Carhartt, the firm has written employee spotlights, developed messaging for senior executives and supported internal communications around artificial intelligence. - BTLPR said its services include earned media strategy, traditional media relations, 360-degree content, paid and earned media synergy, influencer engagement, sponsorship activation and crisis and risk management. - The firm said it has built campaigns around athletes, drivers and gamers, including branded Twitch streams, sports league partnerships and omnichannel activations that pair athletes with gaming streamers. - Hixson said the firm’s approach starts with identifying what is true about a brand and reaching the right audience. - Ryan Eichler, director of marketing and communications at the National Corvette Museum, said Hixson turns strategy into programs that drive business results and helps identify blind spots.

Between the lines: - BTLPR is leaning on Hixson’s background to signal credibility across very different categories. - Hixson said the company was built on nearly 20 years of experience across automotive, motorsports, consumer packaged goods, energy and sports and entertainment. - Before founding BTLPR, Hixson led marketing and communications for ExxonMobil’s Fuels and Lubricants division and ran Mobil 1 sponsorships across NASCAR, Formula 1, IMSA and NHRA. - His background also includes work with GM, Porsche and Michelin. - Hixson also helped drive consumer awareness for Anheuser-Busch’s craft and European beer portfolio while at Weber Shandwick, including Goose Island. - The firm’s pitch is that strong PR is less about volume and more about finding the angle that resonates.

What’s next: - BTLPR said it is actively accepting new client inquiries. - The firm directed prospects to its website and Sean Hixson for contact.

The bottom line: - BTLPR is using its second anniversary to showcase breadth, not just growth, and to signal that its model is built for brands that need storytelling across channels and industries.