Bridge Media Services launches AI reporting platform enso for independent agencies

By AI, Created 4:29 PM UTC, May 18, 2026, /AGP/ – Bridge Media Services has launched enso, an AI-powered advertising reporting platform designed for independent agencies and in-house paid media teams that need client-ready reports without manual spreadsheet work. The platform connects to major ad channels and turns campaign data into daily plain-English analysis before the workday starts.

Why it matters: - Independent agencies and in-house marketing teams often spend hours each week pulling data, reconciling platform differences, and writing reports. - enso is designed to replace that work with automated reporting and AI analysis, which can free teams to focus on strategy and campaign management. - The product targets teams that run paid media without a dedicated analytics staff.

What happened: - Bridge Media Services launched enso, a new AI-powered advertising reporting platform for independent agencies and in-house paid media teams. - The platform is built to connect with Google Ads, Meta (API pending approval), Snapchat, and TikTok. - enso generates client-ready reports with plain-English analysis every morning. - The company introduced the platform on May 11, 2026, with the announcement distributed from Marana, Arizona. - The platform is available at more information.

The details: - enso combines five core capabilities in one subscription. - The performance dashboard shows campaigns and platforms in a unified view, including pacing bars that compare delivery against plan. - The AI Learnings feature automatically produces daily plain-English analysis with numbers, performance context, and next steps. - Client Delivery can export a branded PDF or a shareable link that does not require client login. - Scheduled Email Digests can send reports daily, weekly, or monthly. - Built-in Education explains metrics and platform details inside the app. - Bridge Media Services says the platform removes the need for spreadsheets, manual data pulling, cross-platform reconciliation, and summary writing. - The company says a single client can take two to four hours of reporting time each week. - The company says performance issues such as underpacing budgets or creative fatigue can go unnoticed until after the damage is done. - enso was founded by Thomas Bridge, whose advertising career spans four decades. - Thomas Bridge started in the industry in 1986 and founded Media Management, Inc. in 1995. - Media Management, Inc. spent 27 years as an independent media auditing firm. - At its peak, Media Management, Inc. audited more than $12 billion in U.S. media billings annually, including $1.2 billion in digital media. - Clients included General Motors, AT&T, Walmart, Home Depot, T-Mobile, Mazda, Subway and AstraZeneca. - The work drew on data from Nielsen, SQAD, agency buys and media property invoices. - Bridge Media Services says that reconciliation work became the basis for a U.S. patent covering advertising invoice reconciliation and prompt payment. - Ebiquity plc acquired Media Management, Inc. in 2022. - Thomas Bridge served as Ebiquity’s president for North America through 2023.

Between the lines: - enso is using Thomas Bridge’s background in media auditing and reconciliation to solve a narrower operational problem: daily reporting for paid media teams. - The product positioning suggests a bet that smaller agency teams need enterprise-style reporting without enterprise staffing. - The launch also reflects a broader push to apply AI to repetitive analysis work, rather than creative strategy.

What’s next: - enso’s next growth step appears to depend on broader platform integrations, including Meta once API approval is granted. - The company is likely aiming to win agencies and in-house teams that want faster reporting turnaround without adding headcount. - Bridge Media Services is directing interested users to enso’s website and media contact for more information.

The bottom line: - enso enters the market as an automation tool for a basic but time-consuming agency task: turning cross-platform ad data into useful daily reporting with less manual labor.