Jenna Communications and Next Point Ventures launch Philly Event Planning

By AI, Created 11:20 AM UTC, May 20, 2026, /AGP/ – Jenna Communications and Next Point Ventures have partnered to launch Philly Event Planning, a Philadelphia-based event planning and public relations venture. The company is targeting major 2026 moments, including America’s 250th anniversary, the FIFA World Cup and MLB All-Star Week, as brands seek visibility in the city.

Why it matters: - Philadelphia is entering a year of unusually high national and international attention. - Philly Event Planning is designed to help brands, nonprofits and other organizations turn that attention into events, media coverage and audience engagement. - The venture combines event production with public relations, creator campaigns and hospitality programming, which can matter for organizations trying to stand out across multiple channels.

What happened: - Jenna Communications announced a strategic partnership with Next Point Ventures to launch Philly Event Planning, a new Philadelphia-based event planning and public relations venture. - The announcement was made April 28, 2026. - The new company is positioned around Philadelphia’s role in America’s 250th anniversary year and major events coming to the city, including the 2026 FIFA World Cup and MLB All-Star Week. - The launch comes as the city prepares to welcome global audiences.

The details: - Philly Event Planning will offer full-service event planning and production. - The venture will also provide integrated public relations and media outreach. - Services include influencer and creator activation campaigns. - The company will work on corporate, nonprofit and brand activations. - VIP and luxury hospitality experiences are part of the offering. - Philly Event Planning will also support citywide experiential programming tied to major events. - The venture is intended to serve as an on-the-ground infrastructure partner for organizations entering the Philadelphia market. - The company says the model is built to connect event execution, brand storytelling and audience engagement through curated experiences and content-driven activations. - The company’s website is More information.

Between the lines: - The partnership reflects a market opportunity created by a dense calendar of major events in Philadelphia. - Brands likely need more than venue logistics if they want sustained visibility during the 2026 spotlight. - The venture is trying to package operations, PR and content creation into one offering, which could appeal to organizations that want a single local partner. - Jennifer Sherlock said the goal is to help brands stand out during a “once-in-a-generation” moment for Philadelphia. - Marc Snyderman said the platform is designed to connect experiences, brand activation and creator-driven content into one cohesive system.

What’s next: - Philly Event Planning will work with brands, organizations and event partners as Philadelphia moves into its major 2026 event cycle. - The company is aiming to turn high-profile moments into measurable, multi-channel engagement across the city. - The venture says it will focus on generating long-term impact, not just one-time event execution. - The company will continue positioning Philadelphia as a destination for large-scale experiences and activations.

The bottom line: - Philly Event Planning is betting that Philadelphia’s 2026 spotlight will create demand for a one-stop shop that blends events, PR and content into a single strategy.